As Netflix approaches its self-imposed deadline for addressing password sharing, the company is preparing for a significant backlash from its users.

The anticipated crackdown on sharing passwords with individuals living outside the subscriber's household is expected to commence by the end of June.

In anticipation of the fallout, Netflix has begun notifying some internet service providers in the UK to brace for an influx of frustrated calls and inquiries from customers.

According to the Financial Times, Netflix has advised broadband companies that bundle their services with Netflix subscriptions to expect reactions from users unhappy about the upcoming changes.

Many subscribers may be caught off guard, as they will first learn of the new policy when Netflix prompts them to designate their 'home' address.

Subsequently, those who wish to continue sharing their accounts with others may face additional charges.

The exact fees for this service in both the US and UK are still unclear, with Netflix indicating that pricing will vary by region and be higher in more affluent areas.

For instance, in Spain, Netflix has set a fee of €5.99 (approximately $6.48) for password sharing, while in Portugal, the cost is €3.99 (around $4.32).

In the US, a test fee of $2.99 was considered at one point, but it remains uncertain if this will be implemented.

Netflix's warnings to broadband providers are justified; while price hikes are common, the removal of an existing feature that is then reintroduced as a paid option is likely to aggravate customers.

Research cited by the Guardian reveals that approximately 25% of Netflix users in the UK share their passwords, and many may be unaware of the impending changes.

This situation suggests that numerous subscribers will find that the value of their Netflix subscription—and potentially their overall internet service—has diminished, leading to dissatisfaction.

Netflix's proactive communication indicates a confidence in its ability to manage the backlash, suggesting that the company believes the long-term benefits of the new policy will outweigh the immediate discontent.Netflix acknowledges that the upcoming changes will likely result in numerous account cancellations. However, the company remains optimistic, believing that many who leave will eventually return, justifying the decision for the potential increase in revenue.

In Canada, where the new password-sharing policies are already implemented, Netflix has reported a rise in paid subscriptions, indicating some success in their strategy.

Despite this, questions linger regarding the wisdom of such a move, especially as Netflix has faced criticism for canceling popular series after only one season. The real concern may not stem from this particular decision, but rather the cumulative effect it has on subscriber loyalty.

Moreover, there is a looming fear that if other major streaming platforms adopt similar restrictions, the overall cost of streaming could skyrocket, leading to an avalanche of cancellations across the board.

If you currently rely on a friend or family member's Netflix password, it might be wise to enjoy your favorite shows and movies sooner rather than later.

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